Forever Fairtrade

“What coffee shall I have today?” (as we stare at the many choices in front of us) is the simple choice that is a matter of life or death for someone else.

Choosing Fairtrade coffee means helping coffee farmers around the world get what they deserve -

A FAIR DEAL! 

Because of this, they are able to invest in things like schools, reforestation and agricultural improvements in their community; as a result, they can improve their working, social and community lives.

Around 125 million people worldwide depend on coffee for their livelihoods. Coffee is the most valuable and widely traded tropical agricultural product and 25 million smallholder farmers produce 80% of the world’s coffee. But many of them fail to earn a reliable living from coffee.
— (Fairtrade.org, 2015)

Fairtrade products are available to buy at pretty much every supermarket, all whole food stores and served at many coffee shops such as Costa.

Since Reels Millbank (our on-site cafe and media centre) switched from ‘own brand’ coffee to Costa coffee, I must say, I really taste the difference. The coffee tastes richer, fresher and actually does the job I want it to do of waking me up!

Conveniently, the coffee beans are roasted in Lambeth – right around the corner! So the switch to fairtrade was certainly meant to be. Watch our coffee bean journey below (video made by 50-squid.)

I don’t know about you, but I feel better knowing that I am giving (being big believer in karma!) I think we can always give out of something we get and if it’s the choice of switching to a fairtrade coffee to give someone a home or education, I will for sure do it! And because my coffee has been produced to high ethical standards, I feel as though it tastes just that little bit nicer!

Many items now are becoming fairtrade - in the future hopefully everything will forever be fairtrade.

So next time you get your fairtrade coffee at a coffee shop, you can be assured that the milk in it will be as ethical as the coffee itself.


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Sophie Millington is a marketing professional, writer and performing arts fanatic! Working for Altitude London as a marketing executive, Sophie has responsibility for marketing for the ALTITUDE GROUP retail brands which includes Reels Millbank. Follow Sophie on Google Plus:https://plus.google.com/101717167634491295253