What makes a great cup of coffee?

A good cup of coffee really sets you up for the day. If like me, you enjoy an early caffeine shot before you start going through your inbox, you will know the feeling you get when that Espresso kicks in. Suddenly those new messages don’t seem that daunting.

Finding that great coffee however, can be a little tricky when confronted by the multitude of chain brands that appear to be everywhere and the plucky independents that seem to come and go. We all have a firm favourite. For me it’s about the quality of the decaf. You can really separate the men from the boys on the quality of their decaf.


About a year ago I moved across to a decaf Americano and have experienced a wide degree of variance in the quality of the coffee in the cups I get presented with. They vary from watery brown, almost tasteless liquids to something you would be hard pressed to tell wasn’t a “proper” coffee.

Having said that, the daily coffee experience should also be about the service. My regular cafe knows who I am and has made the drink before I get to the till. Whilst there is rarely never a queue, they always make me feel as though I‘m the only customer in the store.  It’s this level of detail which really sets the good coffee places apart. And it’s why I go back there every day to buy the same product over and over again.

Great service and the prospect of a free coffee courtesy of their loyalty scheme every tenth day means they have ticked quite a few boxes to ensure I stay loyal to their brand of coffee perfection.


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Stephen Moore is a marketing professional, writer and avid coffee drinker. Working for Altitude London as marketing director, Stephen has responsibility for marketing for the ALTITUDE GROUP brands which includes Reels Millbank. Follow Steve on Google Plus: https://plus.google.com/115307114476710640266